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Pretty simple, simply better

Outsmarting complexity in material design of carpet

Why carpet

We started with carpet inspired by its contribution to local waste problems. Even though we use the same carpet for years in a row, it is listed in the top 5 single contributors to landfill or incineration in European and North American countries. Globally, over 95% of all carpet is burned or land-filled after use.

Today, most carpet is made by using a complex set of materials, glued together for eternity with latex. Separating these materials after use for recycling proved to be difficult and expensive.

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