Redesigning
everyday products
from the ground up.

Hello Niaga®. Goodbye waste.

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Pretty simple, simply better

The way we see it, adding more complex combinations of materials to everyday products will not solve today’s product performance, health and environmental challenges. We’re convinced that manufacturing products from a simple set of known, pure materials makes more sense.

We use drastic simplification to redesign products from the ground up. By using a simple set of materials, products that we use everyday can easily be recovered in their pure form and repurposed to create new products, again and again.

READ MORE ABOUT THE NIAGA® TECHNOLOGY

Niaga® product design philosophy

Niaga® started with a fascination about how stuff is made. We realized how innovation in the world of stuff has been dominated by constantly adding extra layers of complexity, to a point that no-one understands what stuff is made of, and why it’s made that complex.
We realize that more complexity is good for business, but we also believe it’s not always good for the consumer. So we tried a different approach to product design:

1. Focus on purpose
Select materials that suit the purpose of the product. Cardboard doesn’t suit the purpose of packaging liquids for example.

2. Choose clean materials
Prevent surprises by using materials that have been tested thoroughly for their impact on health and environment. Also, make sure your materials are recyclable.

3. Keep it simple
Ask yourself if adding more ingredients is really necessary.

4. Connect for the future
Connect materials in a way that allows for full recovery after use. Adhesives (glues) are often not easy to de-couple for example.

Read more about the Niaga® Technology

Flooring

The first product Niaga® took on to redesign is carpet. We chose carpets because they’re used around the world in massive volume, and are one of the biggest contributors to landfill waste. After developing the right technology for the production of high quality mono and duo-material carpets, we now sell machines and adhesives for the flooring industry.

Mohawk's new Air.O is the first product made with Niaga® Technology that has been launched.

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More products to redesign

The world is full of products that could use a drastic simplification. If there’s any product in particular that you’d like to see us redesign, don’t hesitate to let us know about it! We’d love to hear from you.

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