Pretty simple, simply better
The way we see it, adding more complex combinations of materials to everyday products will not solve today’s product performance, health and environmental challenges. We’re convinced that manufacturing products from a simple set of known, pure materials makes more sense.
We use drastic simplification to redesign products from the ground up. By using a simple set of materials, products that we use everyday can easily be recovered in their pure form and repurposed to create new products, again and again.