We design to use again, so materials don't end up in the trash. Ever.

A recyclable product that isn’t returned won’t be recycled. It sounds obvious, yet it’s the major obstacle to achieving a circular economy. That’s why enabling return is the cornerstone of everything we do. By returning your product, you are safeguarding the valuable materials inside for future generations. The Niaga® tag shows you how.

The bittersweet truth is that most recycling is actually downcycling. Materials still end up as waste. When selected wisely, materials can be transformed back into equal or similar products. To keep materials clean, and therefore reusable, we make sure not to add harmful substances. We call them clean and infinite materials, and make sure they are used in Niaga®-tagged products.

Moving recyclability from theory to practice starts with material transparency. To be sure of a product's recyclability, we need to know what’s inside. That’s why every product with a Niaga®️ tag comes with a unique product passport. It shows exactly what it's made of and where it comes from.