We design to use again, so materials don't end up in the trash. Ever.

We are material lovers. That's why we redesign products for circularity. However, a recyclable product that isn’t returned won’t be recycled. That’s why return is key. 
The Niaga® tag enables end users to return their product and helps recyclers and producers to keep valuable materials in the loop for future generations. That’s how the Niaga® tag contributes to a waste-free world. 

Return is key

A recyclable product that isn’t returned won’t be recycled. It sounds obvious, yet it’s the major obstacle to achieving a circular economy. That’s why enabling return is the cornerstone of everything we do. By returning your product, you are safeguarding the valuable materials inside for future generations. The Niaga® tag shows you how.

We design with the end in mind

The bittersweet truth is that most recycling is actually downcycling. Materials still end up as waste. When selected wisely, materials can be transformed back into equal or similar products. To keep materials clean, and therefore reusable, we make sure not to add harmful substances. We call them clean and infinite materials, and make sure they are used in Niaga®-tagged products.

We share what’s inside

Moving recyclability from theory to practice starts with material transparency. To be sure of a product's recyclability, we need to know what’s inside. That’s why every product with a Niaga®️ tag comes with a unique product passport. It shows exactly what it's made of and where it comes from.

Making it real

“Niaga® circular technology is currently being used to manufacture carpet, mattresses and furniture panels. They are among the top 10 bulky waste items worldwide. Our technology’s potential is almost limitless, and more redesigns are underway” - Kelly Hall, managing director at Niaga®

  • Mattresses

    Learn more about our mattress redesigns and how they're better for both people and planet.

  • Carpet

    Learn more about our carpet redesigns and how they're ridding the world of waste and toxicants.

We design with the end in mind 

More About Circular

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