Questions answered.

Why is it important to design out waste?

The material composition of products has become increasingly complex. It depletes our resources, puts our health at risk, and creates tons of waste. We need to redesign products so that they become healthier for people and planet.

What’s our vision for the future?
We envision a world in which all products are designed to use again, so they don’t end up in the trash. Ever.

How do we do it?
We design out waste, completely. We design to use again. For producers and makers who want to design products for circularity, we are the go-to innovation partner that provides product design principles, material innovations and technology. We set ourselves apart through material stewardship, transparency, and closing the materials loop.

In principle, Niaga® does not aspire to produce its own circular and healthy products. Rather, we facilitate the innovation that’s required for producers to transform their business model into a fully circular one. We bring in our material science and redesign expertise to complement your industry-specific know-how. Together, we come up with products redesigns, new manufacturing models, and ways to close the loop. Additionally, we help our business partners to bring their circular products to market by distinguishing them from the pack by the Niaga® tag for transparency and return.

What’s the Niaga® tag and why is it important?

We redesign products for circularity, so materials won’t end up as waste. However, a recyclable product that isn’t returned won’t be recycled. That’s why return is key. The scannable Niaga® tag enables users and recyclers to see what’s in it and tells end users how to return their product when they’re done using it. It reinforces the collective effort that’s required for producers to get their materials back at the end of each product’s use cycle, transforming waste streams into material streams. That’s how the Niaga® tag contributes to a waste-free world.

How are Niaga®-tagged products distinct from other sustainable products?

Niaga® designs to use again. Together with our partners, we have developed products that healthier for people and planet, are fully recyclable, and thus, do not have to become waste, ever. We make sure they are recyclable from product-to-product. This means that a Niaga®-tagged mattress can be transformed back into a mattress of the same premium quality after use. This is how we design out waste, completely.  

What products are available today? 
Together with our partners, we have developed carpet, mattresses and furniture panels that are healthier and fully recyclable. These product categories were chosen because they are among the top 10 bulky waste items worldwide. Our technology’s potential is almost limitless. More redesigns are underway.  

If you want to make a difference by contributing to a waste-free world, find a complete overview of the Niaga®-tagged products that are available in the market today. 

Are you ready to redesign and produce circular products, learn more about how we collaborate

Are you an interior architect or facility manager looking for circular procurement? We’re happy to help.

What is Niaga®’s role in the value chain?

In principle, Niaga® does not aspire to produce its own circular and healthy products. Rather, we facilitate the innovation that’s required for producers to transform their business model into a fully circular one. We bring in our material science and redesign expertise to complement your industry-specific know-how. Together, we come up with products redesigns, new manufacturing models, and ways to close the loop. Additionally, we help our business partners to bring their circular products to market by distinguishing them from the pack by the Niaga® tag for transparency and return. 

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