Niaga® presenting to VP Jyrki Katainen, European Commision
DSM-Niaga pitched its fully circular carpet at the European Business Summit for circular economy in Brussels
Today the CE8 coalition, informal coalition of 8 companies, showed Jyrki Katainen, European Commission’s - Vice-President for Jobs, Growth, Investment and Competitiveness - 8 circular business cases and discussed the challenges they face to grow these opportunities fast at the European Business Summit in Brussels.
DSM-Niaga pitched its fully circular carpet. Niaga® technology outsmarts complexity. It is able to design a fully recyclable carpet by choosing the materials udes in a smart way already in the design phase. Current carpets are too complex and consist of different materials that combined cannot be separated: recycling is nearly impossible. DSM-Niaga supports VP Katainen's drive to (1) ban landfill and incineration and (2) to expand the EU Directive on Eco-Design Directive with a focus on materials.
We should ask ourselves why we still allow incineration & landfill for carpets when there are fully circular solutions available?!
CE8 – The Coalition
The CE8 is an informal coalition composed of 8 forward looking and diverse companies covering the entire value chain, that have integrated circular economy into their business strategies : DSM, IKEA Group, Michelin, Philips, SUEZ Group, Tetra Pak, Umicore, Unilever.
The main objective of the coalition is to encourage sustainable business opportunities, pursue positive messages on the paradigm shift towards a Circular economy and unlock investments for circular innovations.
It is the CE8’s firm conviction that moving from a linear “take, make, waste approach”, to a circular use of resources, is the only way to drive sustainable growth in Europe. Nevertheless, the companies have also identified limits and barriers that prevent the establishment of an adequate environment to invest and transit.