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Why redesign?

We redesign products from scratch. All materials in our redesigned products can easily be recovered, to make the products again, and again.

We think designers, users and recyclers have the right to know what our stuff is made of. We therefore choose to only use clean ingredients. Full transparency, no surprises.

Read more on our first redesigned product

Design Philosophy

Niaga® works with a non-negotiable product design philosophy to make products healthier and fully recyclable.

1. Keep it simple
Use the lowest possible diversity of ingredients

2. Clean materials only
Only use materials that have been tested for their impact on our health and the environment. 

3. Use reversible connections
Connect different materials only if it can be decoupled after use. 


What inspires us

The immortal jellyfish
Alive, again and again 

There is one species of jellyfish that is believed to be immortal, we read about in the New York Times back in 2012. This fascinating jellyfish can transform itself back into a polyp and begin life anew. The discovery about the Turritopsis dohrnii – better known as “the immortal jellyfish” – was unwittingly made by a Marine-Biology student, Christian Sommer, in 1988.  

Now, decades after Sommers discovery, scientists still watch the jellyfish closely to understand how she does her trick. One man in particular – professor Shin Kubota – dedicated his life to the Turritopsis dohrnii.  

Although most species are not immortal, most products can be. If made from a simple set of pure materials, they can be brought back to live again and again. 

Photo credit: Takashi Murai


Redesigning a complex product

The two founders of Yoni wondered where tampons are made of. After doing some research, they found out tampons consist of a rather complex set of materials that don’t seem to suit its purpose. That’s why the entrepreneurs behind Yoni decided to make a simplified alternative for tampons, consisting of one organic material, making it better for the environment as well as the female body.

The founders of Yoni inspire us for redesigning a mass consumption product from scratch, with the believe that simple set of pure and known materials just make so much more sense.

Go to Yoni´s website

Marc Miodownik

Materials scientist on why things are unnecessarily complex

Materials scientist Mark Miodownik inspired us by his view on material design for everyday products. In his talk for the Ellen MacArthur Foundation back in 2014, he explains some very impressive - but also very complex - material designs. The problem he poses is that the complexity of the materials makes them super hard to recycle. That makes Mark Miodownik wonder: “Shouldn’t we think first about materials that are recyclable, before we build millions of things?” Mark Miodownik’s story inspired our product design for carpets.

Photo credit: Mark Miodownik

Watch the talk


Changing the material flow

The idea started when an Amsterdam based brewery asked a bunch of students to come up with a solution for their main waste stream; spent grain. The students discovered that the leftovers of the brewing process make a perfect ingredient for tasty and nutritious bread. Now a collaboration is set up between a local bakery and brewer for daily fresh bread from spent-grain.

Visit Brouwbrood's website


Valorizing waste

Ecor makes materials from biobased waste. These materials can be used as packaging, tables, chairs and alike. Ecor’s technology allows to make these materials without extra ingredients, so from known ingredients and is recyclable after use.

Photo credit: ECOR

Read more on Ecor´s technology

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